Oya's growth surged significantly as it broadened its service offerings through the establishment of a physical clinic, marking an expansion that now encompasses in-clinic consultations, exams, and procedures. Oya's strategic focus was on vertically expanding its offerings along the fertility and gynecology spectrum, transitioning seamlessly from rapid online consultations to in-clinic procedures like egg freezing. This approach not only enhanced patient retention, affectionately called "oyanas," but also allowed for higher-ticket services. 

 

In addition to expanding its service portfolio, Oya diversified its sales channels through a strategic B2B agreement with Care Plus. This partnership allows Care Plus to provide Oya's gynecology services to their patients as part of their healthcare plan.